Every consumer brand strives to stand out in a crowd and craft breweries/beverages are no different. For those cold beverages served on-premise from a keg, custom tap handles are the number one way to sell more product.
#1 Make Your Brand Recognizable
A brand and its logo is the ultimate calling card for a business. Presenting a recognizable logo on a custom tap handle will not only grab the attention of consumers, but it will create a foundation for brand identity. Creating a memorable experience for your customers is a great way to set yourself apart from the competition and champion brand loyalty.
Custom beer and beverage tap handles can have a variety of designs under the same brand, but we encourage you to keep the overarching brand consistent. Regardless of color and design change, this brand recognition within a tap handle works well in the bar and restaurant environment.
#2 Just the Right Size
Is size everything? In the case of custom tap handles, we think so. Bartenders prefer a tap handle that is easy to attach to and maintain on a draught line.
If a tap handle is too wide, there can be a battle of spinning it onto the line, causing it to hit other taps, land in an awkward position, or worse- never fit!
There are also tap handles that are simply too top heavy, which can cause the tap handle to pitch forward on its own, pouring and wasting beer, wine, or coffee that has not been paid for.
Tap handles that are oversized or undersized may not always be the best choice for a longstanding position on a restaurant or bar’s draught list. Oftentimes these can present challenges for the bartender or get lost in the sea of other well-designed custom tap handles.
We highly recommend a free consultation with Custom Beer Handles to establish the right size tap handle for your brand.
#3 Order Enough Inventory
Whether you think you need 500 custom beer tap handles or 2,000 custom wine tap handles, it’s important for the Marketing Team to consult with various departments for proper planning. Chatting with the Production Team should help plan for the right volume. A meeting with your Sales Team will give a sense of quarterly projections and goals they’re aiming to achieve. Sharing various tap handle price breaks with Accounting should help everyone understand and agree on the best tap handle quantity to order and how often. Linking the intel from each team will set the marketing plan up for success! A great general rule of thumb is to order ample custom tap handle inventory for at least 6 months. Checking inventory regularly will also help run a smooth operation.
#4 Know the Lead Time + Plan Ahead
In addition to ordering ample inventory, it should be no surprise that custom tap handles require a proper amount of time to manufacture and deliver. A new custom tap handle design requires at least 6 weeks to prototype while a full order of 100-5,000 tap handles requires about 8-10 weeks to manufacture. Placing new custom tap handle orders 4-5 months prior to the deadline should give time for potential edits or creative requests that may come up during the prototyping process. Tap handle reorders become more streamlined and should require less time – approximately 2 months to produce. The delivery time of an order can also vary depending on the volume and shipping method (air versus ocean). The Custom Beer Handles team is always available to walk you through each step of the process.
#5 Ask for Price Breaks to Save!
During team meetings for planning in beer/beverage, it is important to present custom tap handle price breaks. The most effective leaders in the craft beer and beverage industry are just proactive enough and in turn scale the business. If a craft brewery orders 1,000 tap handles each quarter, they will want to consider jumping to the 2,500 unit price break to save on production time, tap handle costs while improving delivery logistics for each order.
Custom Beer Handles has a 100 unit minimum, but has produced as many as 32,000 tap handles in a single order so we certainly have the experience and capacity to help you plan & grow your business.
We want to help you achieve your 2025 goals with flair!
Cheers,
Custom Beer Handles
Stay tuned to learn more from the Custom Beer Handles team through our Blog Page.
Contact [email protected] for more information and questions about this article.
Custom Tap Handles | Point of Sale Displays | Signage | Promotional Products
Jessica Pezzotti founded Custom Beer Handles with a mission to change the way craft breweries & beverage companies present their brand to the world. Her desire to disrupt the industry was rooted in a passion for branding and its relation to consumerism. Headquartered in Denver, Custom Beer Handles is now a leading designer and manufacturer of custom tap handles for craft breweries, wineries, coffee, and kombucha companies. The Taps Give Back Program that launched in 2018 donates a portion of the proceeds to charities and non-profit organizations on behalf of their clients. The on-tap phenomenon is just getting started and they are revolutionizing marketing for the craft beer and beverage industry. Last but not least, The Tory Burch Foundation selected Jessica as a 2018 Fellow, an elite program designed for women entrepreneurs nationwide. Cheers to that!