A wonderful thing is happening nationwide- new craft breweries are popping up every day with a passion for making great beer. According to the Brewer’s Association, craft beer production has increased by 1.6 million barrels since 2014. With the industry on a consistent rise, it is ever more important for craft breweries to distinguish themselves through creative point-of-sale marketing. Custom tap handles are the first visual line that presents the identity of a brewery to the consumers at restaurants and bars. Polyurethane resin has evolved as the most widely used material for tap handle production.
The process of resin tap handles begins with a cast and mold method that captures intricate texture and detailing of creative tap handle designs. Once the mold has been formed, it must set and dry for a period of time. During this time, our Production Team prepares for the truly amazing stage of painting. With decades of painting experience, our team has evolved their expertise in capturing wood grain, color gradient, metallic textures, facial expressions, and more. This process is truly an art. Whether the figurine is a hop leaf or a trumpet, the combination of the resin material and paint has a unique ability to bring a brewery’s calling card to life. Finishing touches are applied from thereon and include: custom beer brand decals, adding hardware, and anything else your tap handle requires.
Production capabilities have come a long way over the past few decades and we continue to learn every single day in this growing industry. The bottom line is these are a solid investment for craft breweries – and speaking of solid, did we mention how durable these are? Custom resin tap handles are a great way for craft breweries to advertise and share their brand with the world. If you can dream it up, we will help you bring it to life.
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Jessica Pezzotti founded Custom Beer Handles with a mission to change the way craft breweries & beverage companies present their brand to the world. Her desire to disrupt the industry was rooted in a passion for branding and its relation to consumerism. Headquartered in Denver, Custom Beer Handles is now a leading designer and manufacturer of custom tap handles for craft breweries, wineries, coffee, and kombucha companies. The Taps Give Back Program that launched in 2018 donates a portion of the proceeds to charities and non-profit organizations on behalf of their clients. The on-tap phenomenon is just getting started and they are revolutionizing marketing for the craft beer and beverage industry. Last but not least, The Tory Burch Foundation selected Jessica as a 2018 Fellow, an elite program designed for women entrepreneurs nationwide. Cheers to that!